Your website is still the most important online asset you have

I hear websites are dead, long live social. This isn’t true so let me explain why. Your web site, for most businesses, is your destination. It’s where you convert interest into customers, where you make sales, get signups, get enquiries, in short it’s where you ask for action from interested users.

Your social channels are the conversation. The recommendations, the “online word of mouth”, the “buzz”, where you generate interest, intrigue, curiosity and fascination. In short the point of social is to feed your sales funnel with interested prospects.

Once you have their interest you then want them to take action and this is where a website works best. You have control over layout, structure, analytics, calls to action, forms, eCommerce, and more.

DON’T NEGLECT YOUR WEB SITE. It’s the core of your online activities and should be treated as very important with new content, regular maintenance and regular improvements.

Here are some tips on why and how in 2:30. Enjoy.