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Website Development

Why use Alpha Tango for your new website?

  • We have been doing this since 1998 and have huge experience and skill.
  • I've been there and done it. I have owned a hugely successful hotel, I've worked sales and marketing with companies like IBM for 18 years, and of course I have run Alpha Tango since 1998, well 1994 was my first site, 1998 was the incorporation date. I understand business not just websites, experience is everything.
  • Our pricing offers amazing value.
  • We look at the DATA and build from knowledge not guesswork.
  • We are super easy to deal with.
  • We offer a complete package including hosting and ongoing work.
  • We are always here and happy to hear from you.
  • We will respond to emails and phone calls immediately. We will never leave you hanging.
  • We are honest and transparent in all our dealing with clients and suppliers.
Alex Thompson

Alex Thompson

Lawson Thompson, St Andrews

We have really enjoyed working with Alan in building our new website. His attentiveness and service from start to finish has been first class. 

We originally approached Alan with an ambitious spec for a new website - one that required a lot of custom coding. We wanted something completely bespoke. It was here Alan and his team really excelled, producing exactly what we wanted, and even enhancing the original specification in various places with their helpful ideas, advice and feedback. All in plain English rather than 'computer speak'! 

Alan is always quick to respond to emails, and takes pride in going that extra mile for his clients. We are thrilled with our new website and look forward to working with Alpha Tango for many years to come!

Andrew Tottenham

Andrew Tottenham

Tottenham & Co

My experience of working with Alan was excellent. He was patient with my requests and eager to explain the processes used in developing a web site, what was important and what was not. The result is a very good, well designed site. I cannot recommend Alan highly enough.

Steve Carney

Steve Carney

Digital Sales Manager, Lookers Corporate

Lookers Corporate and Rosedale Car and Van Leasing cannot praise the work enough Alpha Tango has undertaken to transform our Marketing Automation. Alan, has guided and advised our Sales Team, our Marketing Team and added value to all our Digital Sales activity and remains a key member of the overall Team helping deliver a World Class Website, Marketing / CRM and Social Media interface for our business. Alan's wealth of experience, knowledge, foresight and pragmatic approach to all tasks is an invaluable tool in making rapid progress to stay ahead of the competition and maintain a constant high quality flow of sales leads and maximising our Marketing spend.
We hope Alan and Alpha Tango will remain a key partner for some time to come.


Helen Bleck


Alan and his team at Alpha Tango have helped me enormously with their advice and skills to support me in getting my business website live. Their expertise and creativity, combined with their patience and ever-ready support, have made an enormous difference. I can't recommend them highly enough.

  • We communicate brilliantly. We will talk to you at every point in the process. Your input is hugely valuable.
  • We will do what we promise every time.
  • We are a team of 6 highly skilled and passionate individuals that cover an amazing breadth of subjects.
  • Try us, you will never regret it.

Not convinced, here's a bit more detail about website development with us

Design is part of this process so please see our thoughts on design here.

Once the design is agreed and signed off you then trust a website developer to build your new website. You expect the end product will be delivered on time, within budget, and to a very high standard. With Alpha Tango this is exactly what you get. We often ask our clients what they ideally want from their website developer and here are the top nine comments:


We use WordPress exclusively for the development of client websites. We use Woocommerce for ecommerce applications. We do so because the platform is open source and you are not tied into a proprietary system.

Because it's open source it's being updated all the time to meet new standards, be more secure, and offer new functionality. Because we can use "plugins" for added functionality where appropriate, the development costs are often far lower than other platforms.

I often get asked who else uses wordpress, see these 2 posts for some very high profile examples, WPBeginner post and CodeInWP post.

WE DO NOT USE CANNED THEMES that you can find online. Why? Because they are generally feature packed with things you will never need, and many are very poorly coded. So what? Well they will slow your site down, bulk up your pages, and be harder to rank on search well. We start with a blank sheet and add functionality that you need. Our sites are fast and mobile friendly.


Before you start to plan your new website it's important that you take a wider view of all your online properties. The way I explain the position of a website versus areas like social media, blogging, articles, citations, guest posts, and other online properties is this.

Your website is the destination, all your other traffic generating properties and marketing efforts are the conversation. There is no point in spending time and effort generating conversation with the goal of bringing people back to your website so you can turn them into customers, without a first-class destination.

The aim of your website is probably quite simple, it's to achieve your goals. Here are some reasons your business will have a website:

  • You want to drive more sales directly or indirectly. 
  • You want to reduce costs such as support and distribution.
  • You want to create trust in your brand while supporting and promoting it.
  • You want to build a community.
  • You want to persuade people to your way of thinking.
  • You want to generate advertising revenue.

For most business it's usually one or more of the first three reasons. Once we understand your goals we can create a plan for your content and online marketing to ensure we attract potential customers to your business.

The content framework pictured here on the left allows us a visual view of all the content we are going to have on our new website. There is little value in covering the complete process here so I'll give you a very high level view of the website development process.

Creating a new website is a huge opportunity, however many websites I see that have just gone live and don't adhere to even the basic best practices is quite terrifying. I've met clients that have spent £15,000 for a website that is simply not fit for purpose. The reason this happens is because most business people have no knowledge of the website development process which is completely understandable, however it does leave them open to poor quality work.

Please get in touch

If you would like to talk about this then all I need is an hour of your time. Give me, Alan Tomkins, a call on 07860 659076 or 0800 9985534, or just drop me an email at

My first meeting with all new clients is completely free and whether you decide to proceed with myself or another supplier I guarantee you will get a tremendous amount of highly valuable information during the time we spend together.