Using a Social CRM to develop your client and prospect engagement

Social media offer many benefits to a lot of businesses but also many challenges. One area I consistently come across as being as issue is how to manage your people engagement across several social channels.

So here’s another acronym we don’t need, SRM, Social Relationship Management.

Using a social CRM (Customer Relationship Management) tool will add benefits to your customer relationship team.

This  short video helps you understand the benefits of taking this more strategic approach.