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Social Media

Are you utilising LinkedIn to best effect?

Published on 15th May 2011

Linkedin is growing at a rate of 1 million new users every 10 days and about 42% of professionals in the UK have a profile. Here are a few easy things you can do with your LinkedIn profile that you… more »

Do you have a traditional media mind set?

Published on 2nd May 2011

Most of us in business have purchased advertising space, had a brochure or flyer printed, or done an exhibition at some point in our careers.  So let me ask a question, what do they all have in common? Answer, they… more »

Become More Fascinating

Published on 14th April 2011

I’ve just started reading a book by Sally Hogshead called “Fascinate”. So what made me buy it? I listened to a podcast called “Dishy Mix” (highly recommended by the way) and Sally was an interviewee.  Ultimately I know I was being… more »

Please stop using the term Social Media Marketing!

Published on 8th April 2011

If I hear it one more time I won’t be responsible for my actions. Can we call it “social influencing” or “social relationship development” or “creating a rapport through social interaction”?  I know none of these make good buzz phrases… more »

Is Google losing the plot?

Published on 16th March 2011

I mentioned in a previous post that I thought Google was losing the plot so I thought I’d briefly explain why. I have a great deal of respect for Google and like most of you I’ve been using their services… more »

How to Win Friends and Influence People

Published on 1st March 2011

First published in 1937 this book is the foundation of all marketing and PR today.  If you’ve not read it where have you been! Dale Carnegie published the latest version in 1994 and it costs £5, I’d highly recommend you… more »

How do I follow someone else’s blog or how do they follow mine?

Published on 23rd February 2011

It’s a question that I get asked all the time so I thought I’d do a quick blog post on how to keep updated with blogs you are interested in. As an Internet Marketing Consultant I’m very keen for my… more »

Google Hotpot, intrusive or useful?

Published on 16th February 2011

You may not have heard of Google hotpot, but it’s linked closely to Google places and Google maps. What is it? Well Google hotpot offers reviews or recommendations based on your opinions, but it also tells Google what you like… more »

Is LinkedIn a useful business tool?

Published on 27th January 2011

In short, yes, but why. Whether your company is business to business or business to consumer, a LinkedIn profile is a valuable asset. Setting one up is free and gives you access to over 80 million users worldwide with 4… more »

The concept of personas for better conversions.

Published on 15th January 2011

After nearly 15 years in web site design I’ve eventually discovered the “persona”. As you can imagine I felt a complete fool not having known this previously. Here’s why. Take a product or service from your web site and grab… more »

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