Do you have a traditional media mind set?
Most of us in business have purchased advertising space, had a brochure or flyer printed, or done an exhibition at some point in our careers. So let me ask a question, what do they all have in common? Answer, they… more »
Become More Fascinating
I’ve just started reading a book by Sally Hogshead called “Fascinate”. So what made me buy it? I listened to a podcast called “Dishy Mix” (highly recommended by the way) and Sally was an interviewee. Ultimately I know I was being… more »
Please stop using the term Social Media Marketing!
If I hear it one more time I won’t be responsible for my actions. Can we call it “social influencing” or “social relationship development” or “creating a rapport through social interaction”? I know none of these make good buzz phrases… more »
Is Google losing the plot?
I mentioned in a previous post that I thought Google was losing the plot so I thought I’d briefly explain why. I have a great deal of respect for Google and like most of you I’ve been using their services… more »
How to Win Friends and Influence People
First published in 1937 this book is the foundation of all marketing and PR today. If you’ve not read it where have you been! Dale Carnegie published the latest version in 1994 and it costs £5, I’d highly recommend you… more »
How do I follow someone else’s blog or how do they follow mine?
It’s a question that I get asked all the time so I thought I’d do a quick blog post on how to keep updated with blogs you are interested in. As an Internet Marketing Consultant I’m very keen for my… more »
Google Hotpot, intrusive or useful?
You may not have heard of Google hotpot, but it’s linked closely to Google places and Google maps. What is it? Well Google hotpot offers reviews or recommendations based on your opinions, but it also tells Google what you like… more »
Is LinkedIn a useful business tool?
In short, yes, but why. Whether your company is business to business or business to consumer, a LinkedIn profile is a valuable asset. Setting one up is free and gives you access to over 80 million users worldwide with 4… more »
The concept of personas for better conversions.
After nearly 15 years in web site design I’ve eventually discovered the “persona”. As you can imagine I felt a complete fool not having known this previously. Here’s why. Take a product or service from your web site and grab… more »
Why use Social Media for Business?
There’s enough material on this title for several books but I’ve tried to give a very high level view of this fascinating subject. Here are 7 compelling reasons why your business should be engaged with Social Media. Because peer recommendations… more »