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Digital Marketing

Marketing hasn't changed and the basic principles are as solid now as they were 40 years ago. What's changed is how marketing is delivered, but we are still looking for:

Right person | Right time | Right product | Right price

How do we find that person now we have more tools at our disposal than ever before?  This brings another set of challenges and more questions:

  • Where is the best place to spend my limited marketing and advertising budget to get the best return on investment?
  • What can I do for free that's going to be effective?
  • Where do my potential customers frequent online?
  • What are my potential customers searching for to find our products and/or services?
  • How can I make sure I am found for these searches?
  • What's the best way to get in front of them?
  • When will they be ready to buy?
  • Should I use social media? If so Facebook, Instagram, LinkedIn, Pinterest, Twitter, Snapchat, or ....
  • Do I need to pay for social media advertising?
  • Should I be using pay per click or display advertising?
  • Is my site search engine optimised?
  • Do Google and Bing have my site indexed?
  • How can I drive more traffic to my site?
  • When users are on my site how can I better convert them into enquiries?

If you need clear, honest, advice from someone who has done all this for many customers and for ourselves, then please get in touch. We will help you navigate this minefield and make sure you spend your budget where it's most effective.

We have been in the digital business for over 20 years. We also have a huge amount of experience selling, running sales and marketing departments and teams in both small and large businesses, including IBM. Most "digital marketers" have learnt their business from courses and reading, but if you want to talk to someone with real experience who understands the world of sales and marketing on and off line give us a call.

We will have a 20 minute chat about what you want to achieve, where you currently are with your marketing, and what your budget is.  Based on that we can give you a proposal to get you to where you want to be.  All this is free of charge so what have you got to lose?