Google+ has reached 400 million users in their first 12 months

UPDATE: Google plus has been discontinued from April 2019.

You’ve got to admit that this is an impressive achievement. Although, that said, I still think Google+ and +1, and Google pages, and Google local, and …  are still quite confusing for most people out there.  The Hangouts and Circles in Google+ do make a compelling case to get involved but until they are populated by your friends, colleagues and customers it’s still going to lag behind Facebook.

To have achieved 400 million users in just 12 months is exceptional but they did already have many Gmail and Google accounts to convert.  What Google don’t mention is usage, just the upgrade/take up to Google+

It would be really interesting to find out what their actual user usage and engagement is, my guess is they are still a long way from Facebook pound for pound, and Facebook are now at 955 million active users, incredible.

If you’ve not got a Google account you should set one up specifically for your business marketing.  You can then have all your Google services in one place.  If you’re unsure how to do this we can set-up and document a full set of Google marketing properties including analytics and webmaster tools for just £195 (excluding your content) so what are you waiting for. Get in touch at alan.tomkins@alpha-tango.co.uk