Google Display Advertising, is it for you?

Display advertising is the internet equivalent of banners or billboards. You will see them within web sites in many different location on the page but basically creating them is very simple.

1. In Google AdWords create your display advertisement. Make sure it’s eye catching and clear with a strong call to action.
2. Decide on a maximum daily budget.
3. Decide on placement within the Google Display network.
4. Decide if you want to use remarketing.

You are charged by the number of impressions and if you are targeting a wide range of sites your budget can be used up really quickly.

Here are 5 tips to make better use of your Display Advertising budget.