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Are you using Google AdWords? Google requires a privacy policy, here’s a reminder on what to do.

Published on 17th December 2011

A short public information reminder announcement about AdWords

Google AdWords Privacy PolicyTo inform and protect a user’s information, Google some months ago enforced a new policy to all websites advertising with them. All pages on a website collecting personal and financial information via a form require a privacy policy.

Google provides a guide here, you can even ask for a review of your privacy policy if you’re concerned The policy must include:

  • What personal information is being collected in the form
  • How the information will be used by the company
  • If and how personal information will be transferred to 3rd party companies
  • Instructions on how users can modify or delete their personal information
  • How users can opt out of future communications

For those websites without the policy present, Google may flag the campaign, and therefore, prevent the campaign from spending until the policy is added.

If WSI Web Based Marketing is running your AdWords Campaigns we will ensure you comply and if not we’ll review this immediately. If you are running your own campaigns we would recommend you take a few minutes to review this very soon. If you need advice please just ask Alan Tomkins on 0800 9885534 or drop me an email at alan.tomkins@wsiwbm.co.uk

Categories: AdWords, Google

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