e. firstname.lastname@example.org t. 01333 329882
Many of my clients use AdWords to promote their businesses both locally and nationally, and in many cases I help run their campaigns for them. This is mainly because setting up and using AdWords is daunting requiring much more than just writing an advertisement. Here are some areas where we spend time during a campaign; keyword research, ad copy, split testing, constant monitoring and tracking, managing different campaigns, allocating budgets, setting up landing pages, conversion monitoring, and adding new advertisements.
Adwords Express takes many of these areas out of the equation by simplifying the entire process. It’s specifically aimed at small traders with a local customer base. Hotels, restaurants, bars, cafes retail, dry cleaning, repairs, the list is endless, but any business that targets local customers.
We can help by giving you a £50 credit on your new account, no strings attached. Just ask me at email@example.com
Although Google says you don’t need a web site, you can use your places page, I would disagree. When someone clicks on a link for your products or services you want to offer them exactly what they are looking for. Making the most of every click through that you are paying for really requires a landing page aimed to get the user to call, text, email, fill in a form, or visit your premises. A generic places page just doesn’t offer this level of conversion capability.
So here are the headlines:
Google have provided an excellent guide to Google AdWords Express (14MB) to help you through the entire process so why not give it a go? Allocate say £100 per month and see how it goes. I know AdWords work, I have clients that have based their entire marketing strategy on AdWords and have been very successful, so give it a go, there’s not much to lose and a great deal to gain.
If you need help just get in touch, firstname.lastname@example.org, I can even offer you a £50 credit on your new account, no strings attached, so if you like you can use this to help set up AdWords Express if you’re not sure.
You can see Googles AdWords Express pages here.
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