David Cameron beat me to it. Did you get a letter about the £2000 Employment Allowance?

Announced in the 2013 budget was an employment allowance up to £2000 for small businesses that have employees. I’ve spoken to many clients about this and it seems to have slipped under the radar. I’ve been meaning to post about this for a couple of weeks but David Cameron beat me to it.

Yes I got a letter from 10 Downing Street, very exciting.

Unfortunately it was addressed to my business name so not very personal and easily lost, so I thought I’d let you know about this in case you’ve missed it.

SO WHAT WILL YOU DO WITH YOUR WINDFALL?

What can you get for £2000? The answer is a lot! But let’s say you other areas to spend on and split the £2000 down the middle so £1000 is for online marketing.

Here are some great ideas:

• NEED BETTER LOCAL EXPOSURE? Take our £150 a month local marketing package for 6 months. This is a fantastic investment and will deliver huge value, and of course this value will continue as long as you are online, perfect!
• NOT GETTING MANY LEADS FROM YOUR WEB SITE? A complete web site review followed by optimisation work is a great option. 90% of site I look at could be 10 times as effective as they are with this kind of attention. We’ve done many of these with incredible results.
• TRAFFIC LEVELS ARE LOW OR TRAFFIC IS NOT RELEVANT? The most important piece you will ever do for your online success is “Keyword Research”. Find out what your prospects are looking for and create content, advertising, blogs and social content to capture them. We will do this work for you and create a list of recommendation on how to move forward. Heck we’ll probably have some cash left over to help you get some content created.
• ADVERTISING WITH GOOGLE ADWORDS. Perhaps you’ve thought about this but aren’t sure how to start. We can setup your account, do the research and create good copy. We can do this for you AND you can advertise every day for 2 months spending £10 a day getting new leads. We will keep an eye on the performance and advise what’s working and pause what isn’t. And we will make sure you can’t go over budget. At the end of this you will own the data, it’s your account, and all you have to do is decide if you want to continue.

I hope one of these is of interest, if so drop me an email of give me a call on 0800 9885534 or 07860 659076 and we can have a quick no obligation chat. If you’re not sure have a look at what my clients are saying.