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Creating your LinkedIn Company Page

Published on 23rd January 2012

linkedIn

It’s easy and free, and offers great search engine benefits, as well as LinkedIn’s own search engine. If you’ve not already got a LinkedIn company page then now’s the time…

Firstly you need to consider the keyword phrases your clients are using to find your business. This is something you should look at every 12 months as these change and you may be adding products and services you’ve not included on your site or on pages like LinkedIn.

I have a document I keep on my system that lays out my business areas and the key word phrases that are searched on to find my services.

You can research your keywords for free using the Google Keyword Tool.

Setting up your LinkedIn company page

  1. Log into LinkedIn with your own profile.
  2. Go to the “Companies” menu on LinkedIn. From there, select “Add Company”.
  3. Enter basic information about your company, like its description, number of employees, and industry it operates in. Use the keywords and phrases you’ve researched.
  4. Follow LinkedIn’s wizard for creating your company profile – you’ll be able to add a logo, locations, and a feed for your company blog.
  5. Once you’ve completed LinkedIn’s steps for getting setup, your company profile will be available to everyone so make sure it represents you well.

Your Company Page

In the tabs at the top of your company page you’ll see Overview, Careers, Services and Analytics

OVERVIEW – This is your company description and also allows you to add status updates. This could be a new product, an event, a new service, a new client, a new case study, the opportunities are endless.

CAREERS – Is an area to advertise jobs with your company. Why pay huge recruitment fees when LinkedIn can help.

SERVICES – In this area you should list all your companies offerings and remember to use your keywords here as well.

ANALYTICS – Gives you a simple graphical view of how many people are looking at your entry and the pages they are viewing.

More about your company page

  • In addition to showing off the basic information you provided, LinkedIn will pull in data about your company from around the site.
  • So, for example, all of your job listings will automatically show up on your profile, along with links to the profiles of all current employees, former employees, new hires, and recent promotions. LinkedIn also does analysis of your company and the connections that your employees have on the network. For example, it will automatically calculate your company’s median age, top schools, and other companies that they are well-connected to.
  • As you can imagine, all of this aggregate data about your company gives potential candidates (as well as anyone else interested in your company) a lot of information to dive into and help determine if it might be a good fit for them. And for you, once it’s setup, it all happens automatically as you and your employees use LinkedIn, though you can always make edits to your company’s basic profile information.
  • From an SEO perspective this company page has huge value so add as much information as you can, including images and back links to your site for products and services, Facebook, etc.

If you have a any good tips and tricks for getting the most out of LinkedIn I’d love to hear them.

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