e. firstname.lastname@example.org t. 01333 329882
Those of you out there with an interest in keeping your site performing well on Google will probably have seen the announcement of the new update called Penguin on the 24th April.
Penguin is really a fine tune of the previous major update called Panda, seems more like Edinburgh Zoo every minute.
Panda was created to stop content farms and duplicate content getting good search engine rankings and to allow the original creators of the content to get the benefit of their work. That’s just the gist but basically Google is trying to reward those of us creating good quality content by giving us good rankings.
As those of you that have spoken to me will know content and keywords and my “banging my drum” subjects. Google’s role in life is to deliver us as users the results that are most relevant to our search, and it can only do that if we are creating good quality content based on keyword phrases that are being search for.
If your site has seen a drop in its ranking over the last 3 weeks you might want to review the pages that have dropped based on the information below.
It’s hard to know exactly what Google have changed but here’s what our research has shown are the issues Google are penalising:
1) Review your web site for the points above and rectify them immediately.
2) Start to create new content for our site. This can be new pages or blog posts.
3) Consider Article Marketing to develop good quality inbound links.
Need help? Just give me a call on 07860 659076 or email me at email@example.com
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