7 essential ingredients for a successful blog post

It's rare I recommend an article, but this one is excellent.

Here's a question I get asked a lot; "How do I get better engagement with my content ?"  And the answer is simple:

1. make the content valuable
2. ensure the content is engaging, use images or video to help with this
3. and most importantly make it easy to digest

This article is aimed at writing blog posts, but you can apply a lot of it to all your content.  I hope you find it useful.