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Online Reputation

Is LinkedIn a useful business tool?

Published on 27th January 2011

In short, yes, but why. Whether your company is business to business or business to consumer, a LinkedIn profile is a valuable asset. Setting one up is free and gives you access to over 80 million users worldwide with 4… more »

The concept of personas for better conversions.

Published on 15th January 2011

After nearly 15 years in web site design I’ve eventually discovered the “persona”. As you can imagine I felt a complete fool not having known this previously. Here’s why. Take a product or service from your web site and grab… more »

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