How to Win Friends and Influence People
First published in 1937 this book is the foundation of all marketing and PR today. If you’ve not read it where have you been! Dale Carnegie published the latest version in 1994 and it costs £5, I’d highly recommend you… more »
Is LinkedIn a useful business tool?
In short, yes, but why. Whether your company is business to business or business to consumer, a LinkedIn profile is a valuable asset. Setting one up is free and gives you access to over 80 million users worldwide with 4… more »
The concept of personas for better conversions.
After nearly 15 years in web site design I’ve eventually discovered the “persona”. As you can imagine I felt a complete fool not having known this previously. Here’s why. Take a product or service from your web site and grab… more »