Free advertising and building credibility with email signatures
I often get emails from people who have poor email presentation. I’ve been asked for advice in this area many time so I thought it was about time I put together a check list for business email response and signature… more »
With your online reputation everything counts
It really pains me to see others making basic mistakes when dealing with people online. Our reputation is everything! I met someone last week who said “I don’t really care what people think of me”. REALLY! You may get away with this attitude if… more »
What would your Grandma say?
I was on an internet forum last night (yes they still exist in our new social media age). I’m a long term motorcycling fan and rider since a very early age (can’t say how early in case we’re being monitored). I was checking out… more »
Do you have a traditional media mind set?
Most of us in business have purchased advertising space, had a brochure or flyer printed, or done an exhibition at some point in our careers. So let me ask a question, what do they all have in common? Answer, they… more »
Become More Fascinating
I’ve just started reading a book by Sally Hogshead called “Fascinate”. So what made me buy it? I listened to a podcast called “Dishy Mix” (highly recommended by the way) and Sally was an interviewee. Ultimately I know I was being… more »
Please stop using the term Social Media Marketing!
If I hear it one more time I won’t be responsible for my actions. Can we call it “social influencing” or “social relationship development” or “creating a rapport through social interaction”? I know none of these make good buzz phrases… more »
Today LinkedIn announced LinkedIn today, sorry I couldn’t resist it.
Have you been sitting there thinking “I wish there was one place I could read all the news I’m interested in”? In these days of so many information channels this isn’t as easy as it sounds. Back in the old… more »
Can Google stay No1 for search?
At school, quite some time ago, I had a friend, Adam, who had a near photographic memory. He was the “go to guy” for all of us and could answer questions on almost anything. Needless to say he passed every… more »
Wireless Security is key when in public places
I just saw this and thought I should share it as I’m sure it’s relevant to many of us. Using WiFi in coffee shops has always worried me but I still do it for convenience however hacking now seems to… more »
How to Win Friends and Influence People
First published in 1937 this book is the foundation of all marketing and PR today. If you’ve not read it where have you been! Dale Carnegie published the latest version in 1994 and it costs £5, I’d highly recommend you… more »