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Doing Competitor Analysis using the internet allows you get build a detailed and accurate report on your main competitors. You can then plan your attack based on that information.
Understanding where your competitors are strong and weak means you can spend your marketing budget doing the correct activities to attack where they are weak and defend where they are strong. Attack might seem a strong word but this is war, if they succeed you will be the victim.
Rather than wax lyrical about this I've created a redacted report we did recently to give you an idea of what you can expect from this service. You can request a sample competitor report by filling in the form on the right.
A comprehensive competitor analysis and comparison on your site and 4 competitors costs just £499 +VAT. If you're serious about beating your competition this is a must have document.