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Google

Capturing The Value Of Social Media Using Google Analytics

Published on 21st March 2012

If I had a pound…  How can I measure my social engagement without spending a fortune on a dedicated package. Well Google now has an answer. I won’t repeat the post here but if this is of interest to your… more »

How not to be penalised by Google for “over optimisation”

Published on 18th March 2012

Optimising your site to rank for the keyword phrases you’ve decided will achieve the goals you’ve set for your site is critical for your success. OK that’s an obvious statement but… In a recent interview Matt Cutts at Google pre… more »

Are you using Google AdWords? Google requires a privacy policy, here’s a reminder on what to do.

Published on 17th December 2011

A short public information reminder announcement about AdWords To inform and protect a user’s information, Google some months ago enforced a new policy to all websites advertising with them. All pages on a website collecting personal and financial information via a form… more »

AdWords Express – AdWords made simple for local businesses

Published on 10th November 2011

Many of my clients use AdWords to promote their businesses both locally and nationally, and in many cases I help run their campaigns for them.  This is mainly because setting up and using AdWords is daunting requiring much more than… more »

Google+ Pages for Businesses have arrived, find out how to set your own page up.

Published on 8th November 2011

Yesterday Google announced the launch of Google+ Pages so we can finally setup a Google+ business page, but how do you go about it? It’s actually surprisingly simple and very similar to setting up your Google+ personal profile. Incidentally if you’ve not already… more »

Google+ is now open to all

Published on 22nd September 2011

Two good things happened this morning, the wind has dropped below 10mph here in Fife and at last Google+ has opened it’s doors to everyone. Just go to your Google home page, www.google.co.uk or www.google.com and follow the arrow…  Don’t forget to add… more »

Who am I talking to?

Published on 16th September 2011

Is it your right to be anonymous online? Google+ doesn’t think so. Anonymity online is a sensitive subject. In my view anonymity allows people to take actions without any sense of consequences or responsibility, generally never a good thing. Online you never… more »

With your online reputation everything counts

Published on 7th September 2011

It really pains me to see others making basic mistakes when dealing with people online. Our reputation is everything! I met someone last week who said “I don’t really care what people think of me”. REALLY!  You may get away with this attitude if… more »

Google+ is already being enhanced

Published on 26th August 2011

So what’s new… There are 2 new features being released in the next week or so. Sharing a Google+ link in your Circles and +Snippets. When you click on a Google+ icon to like a site you will now have… more »

Has Twitter peaked as Google prepares its attack?

Published on 9th August 2011

Is this the elephant in the room? Are Twitters days numbered? The new social media service from Google, Google+, must pose a serious threat to Twitter, why? read on. I know Google+ is in its infancy but already it’s positioning… more »

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