e. firstname.lastname@example.org t. 01333 329882
This is important. You need to spend just 3 minutes to read this. It will turn your knowledge of email marketing in it's head. Every salesperson's dream, communications that are sent when the prospect is interested and only then, that are relevant, individually tailored, and automated.
WHY? There are probably a couple of reasons…
What if we could combine email marketing with a CRM and user tracking on your website? So once we’ve established a link, either by the user filling in the subscribe form on your site or clicking on a tracked link in an email, we can then see so much more.
All email marketing services offer reports on opens, deliveries, clicks, bounces, unsubscribed and spam. All good but limited in value. What if we could tie your contacts list into your website and see what pages these people have looked at, AFTER the click? Wow, now you’re talking!
So instead of just looking at our email interactions we can add the website interactions by tracking everything that user does on our site, after the click but ALSO before the click, in fact forever.
Below is a timeline from the email system showing every interaction this user has had with our website.
Now think about how we can use this information to send this person offers and information that are highly relevant to their interests, so simple it's brilliant!
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