e. hello@alpha-tango.co.uk t. 01333 329882

Email marketing re imagined

Published on 9th March 2017

This is important. You need to spend just 3 minutes to read this. It will turn your knowledge of email marketing in it's head. Every salesperson's dream, communications that are sent when the prospect is interested and only then, that are relevant, individually tailored, and automated.

EMAIL MARKETING

  • You know you should be doing it but you’re probably not.
  • You have been told it’s one of the most effective ways to spend marketing budgets but you’re still not doing it.
  • You get all your own interesting info from emails you are subscribed to, but still you think of email marketing as spam.

WHY?  There are probably a couple of reasons…

  1. It’s harder than it looks.
  2. You don’t have a list of contacts.
  3. You don’t think you have anything interesting to say.
  4. You don't have the time.
  5. There's no one in your business you think is capable of delegating this to.

YOU ARE WRONG ON ALL COUNTS!

What if we could combine email marketing with a CRM and user tracking on your website? So once we’ve established a link, either by the user filling in the subscribe form on your site or clicking on a tracked link in an email, we can then see so much more.

All email marketing services offer reports on opens, deliveries, clicks, bounces, unsubscribed and spam. All good but limited in value. What if we could tie your contacts list into your website and see what pages these people have looked at, AFTER the click? Wow, now you’re talking!

So instead of just looking at our email interactions we can add the website interactions by tracking everything that user does on our site, after the click but ALSO before the click, in fact forever.

Below is a timeline from the email system showing every interaction this user has had with our website.

SharpSpring Mail+ USer Timeline

Now think about how we can use this information to send this person offers and information that are highly relevant to their interests, so simple it's brilliant!

We are offering to setup a full blown behavioural based email marketing system for you, and run your first campaign, and more, for just £300 +VAT. FIND OUT MORE...

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Categories: Email, Marketing, Marketing Automation, Uncategorised

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    Fife, KY8 6HH

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    hello@alpha-tango.co.uk


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