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Building and Protecting your Reputation and Brand Online

Published on 20th March 2015

As small businesses we may not consider ourselves as a “brand”.  However if you think about this our businesses reputation can make or break our success so we must consider our company as a brand and make a conscious effort… more »

Categories: Online Reputation

Understanding your competition, a great foundation for creating your digital marketing plan

Published on 23rd February 2015

In marketing you don’t have to be the best, just better than your competition. In online marketing it’s fairly easy to measure. Understanding where your competition are strong and weak online compared to you will help you decide where you… more »

Categories: Marketing

Digital marketing strategy, the 6 key areas you must get right

Published on 27th January 2015

Creating a digital marketing strategy can be a daunting task. What we’ve done here is highlight the 6 areas we believe you need to have nailed. If you have limited time and resources this is a great 2 minute video of… more »

Categories: Digital Marketing Strategy

Inspirational quotes and a Very Merry Christmas from WSI Web Based Marketing

Published on 15th December 2014

I know inspirational quotes are a bit clichéd but we all need a little boost occasionally, so here are a few of our favourites and a Very Merry Christmas wish for all of the team at WSI Web Based Marketing…. more »

Categories: Stuff

Google now has a mobile friendly site testing tool

Published on 23rd November 2014

If you can’t contain your excitement then I understand, just go to the tool and give it a try. Here’s why it’s important. This tool will tell you if Google considers your web site mobile friendly. If it doesn’t then… more »

Categories: Google, Mobile

5 internet marketing areas to focus on for 2015

Published on 4th November 2014

So what’s hot in internet marketing for 2015? For most of us without huge budgets there is little that’s completely new, but where you should focus your efforts is changing. What’s getting clearer however are the areas where the budget… more »

Categories: Marketing, Mobile

Eye opening demo of texting at the wheel

Published on 13th October 2014

It’s rare I share stuff that I get sent from friends but this is excellent. As many of you may know I am a keen motorcyclist and regularly go exploring Scotland for a weekend tour, we are lucky to live… more »

Categories: Stuff

Remarketing with Google – What you need to know

Published on 2nd October 2014

You know when you are looking at a web site and an advert appears for something you were looking at earlier, well that’s remarketing. In this short video we explain graphically what remarketing is and how it works.We suggest 4… more »

Categories: Google

Using a Social CRM to develop your client and prospect engagement

Published on 4th September 2014

Social media offer many benefits to a lot of businesses but also many challenges. One area I consistently come across as being as issue is how to manage your people engagement across several social channels. So here’s another acronym we… more »

Categories: Social Media

Local Marketing – Top 5 tips with links and explanations

Published on 12th August 2014

Before we start There are 2 types of local marketing and SEO in my opinion: If your business mainly relies on local customers. For example, locksmith, café, bar, dry cleaner and joiner. If your business mainly relies of non local… more »

Categories: Local Marketing

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